![]() The direct effect of good search engine rankings is that the traffic on your website increases significantly. With high SEO rankings, your website does not just have a better chance of being clicked on but also has a chance to make a positive impact on users by offering a holistic user experience, which has its own significance. Any digital marketer in 2020 knows the importance that a good search engine ranking carries for any website. This proves that it is imperative that image optimization is performed in its full potential before or after launching a website so that the search engine rankings are intact. ![]() This development became a hassle to navigate around for many websites, and they had to step their image optimization game up to ensure that their page load speed was as low as possible. Google also started considering page load speed as an essential element in determining the rankings of the pages. It is a proven fact that page-load speed is a crucial factor in determining search engine rankings for websites. This would not only urge the user to stay longer on your website, but also to explore the services/products offered. ![]() It is essential to ensure that your website loads fast not only on computers but also on devices like smartphones and tablets. This is the first pillar in enhancing your website’s user experience. Typically, if your website has proper image optimization implemented, it means that the loading time of the website will be almost the same across all types of devices using the same internet connection. A Web page should ideally load and display in 2-3 seconds. Now that you already know what image optimization is, you can holistically implement it to enhance user experience. For instance, the JPEG format is more SEO friendly than the PNG format.Īs mentioned previously, visitors are prone to leave the website if the page takes too long to load. Hence, choosing the right dimensions, sizes, and format of images to upload on your Web page is crucial. High-quality images are imperative to maintain the quality of your website. Image Optimization is a technique that delivers high-quality images on Web pages in the correct format while keeping the image in the smallest possible size. Usually, the most weight of a website or Web page is carried by the images and optimizing them can significantly reduce page loading time. Hence, image optimization plays a crucial role in minimizing the page-load speed. Keeping users waiting just because you have a media-loaded Web page can drive them away. The amount of time taken by any Web page to load should be as minimal as possible. Also, if the image ranks well in the image search section of Google, there is a possibility to get organic sessions to your website, which can help in increasing the traffic contribution from organic search.īefore we jump into Optimization tips, let’s look into the importance of optimizing web images in detail: It is one of the on-page seo techniques, which can significantly impact the ranking of a webpage. Image optimization helps in improving the page speed, enhancing the user experience. But, also ensure that you change the search type from the web to images. You can use the search console tool to check these metrics over a period of time. One of the key KPI of image optimization is for the relevant search query, the number of impressions and clicks generated by the pages integrated with images.
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